Alberta NDP Convention
— Identity System

Identity and Art Direction for the Alberta NDP's biggest convention.

Logomark— The main icon/logomark was derived from parts of the Alberta NDP logo—which uses mountains and wheat kernels—to fit within the NDP brand but have its own identity for the convention. Using the logomark I also created a set of subsidiary marks that could be used alongside the main convention identity as supporting elements, for social media, etc.
Convention badges, colour-coded to each type of attendee. A set of general badges were made so name stickers could be applied.
Stage Screens